Senet, STMicroelectronics, and myDevices Showcase the Benefits of Low-Power Wide Area Network Technology at CES 2017


Location-Tracking IoT Solution Streamlines Customer Interactions and Improves Event ROI

Las Vegas, NV  – January 5, 2017 LoRa Alliance™ members myDevices, the Internet of Things solutions company; Senet, the first and fastest growing North American provider of public, low-power, wide-area networks (LPWANs) for long-range Internet of Things (IoT) applications built on the LoRaWAN™ protocol; and STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, today announced that they have collaborated to showcase demonstrations of the first real-time, multi-target location tracking using the LoRaWAN low-power, wide-area network (LPWAN) protocol along the Las Vegas Strip during CES 2017.

Illustrating the ability to rapidly deploy commercial LPWAN and the ease in which fully functional real-world IoT solutions can be brought to market, this live, real-time demonstration is part of STMicroelectronics’ delivery of a personalized experience for their customers and partners attending CES.  Key components of the demonstration include LoRaWAN-supported radio technology and automotive-navigation chips from ST, custom application dashboards from myDevices, and public LPWAN connectivity and services delivered by Senet.  CES attendees can view the demonstrations at the myDevices IoT Creation Suite at Mandalay Bay and by invitation only to ST’s private demo suites.

“ST has enabled its STM32 microcontrollers and other relevant components to operate on the LoRa network,” said Bob Krysiak, Executive Vice President Global Mass Market and Online Marketing Programs and President Americas Region, STMicroelectronics. “ST’s leadership in Internet-of-things (IoT) solutions is enhanced by partnerships with market pioneers like Senet and myDevices and we’re leveraging that technology strength during CES 2017 to show a unique multi-target, LPWAN-based location-tracking application.”

LoRaWAN-supported radio technology: ST has integrated the LoRaWAN network stack into its STM32 Cube firmware infrastructure and will be installing its TESEO™ III automotive-navigation ICs into limousines transporting guests to multiple CES event locations around Las Vegas.  GPS data will be converted to encrypted packets sent to LoRaWAN-supported radios for location tracking.

Public low power wide area network: The commercially available Senet network provides secure data transmission for the CES demo and is fully operational now to support IoT application development and commercial IoT solution rollouts throughout the Las Vegas area.  LPWANs based on the LoRaWAN protocol are unique in their ability to handle devices in motion, making them the ideal technology for asset tracking and other mobile IoT applications.  With broad experience in nationwide network rollout and the resources for rapid expansion, Senet deployed fully operational LPWAN coverage in Las Vegas in less than 30 days from start to finish. View Senet’s coverage map for commercial deployments throughout North America.

“As proven by the rapid commercial rollout of our network in Las Vegas, Senet is the only LPWAN operator able to deliver commercial grade LPWAN services at a low cost and with speed and scale across North America – ranging from 60 days or less for broad outdoor coverage and as little as a few days to a few weeks for indoor coverage,” said Will Yapp, Vice President of Business Development for Senet.  “This collaboration with trusted partners ST and myDevices is yet another example of how businesses can gain valuable insights from actionable data that hasn’t been available until now.”

IoT Application enablement: Leveraging the asset tracking capabilities of myDevices’ Cayenne IoT project builder, individuals can visualize real-time and historical sensor data to display the locations of the limousines transporting guests. Within the context of this demo, the ability to examine and visualize data for business insight will help STMicroelectronics maximize its return on investment at CES.

“STMicroelectronics and Senet are members of our IoT Ready Program which enables device manufacturers and connectivity providers to integrate their products and services directly inside our Cayenne IoT Project Builder. Over 100,000 Cayenne developers can now drag-and-drop Senet and ST products and services directly into their IoT projects.” said Kevin Bromber, CEO of myDevices. “The collaboration involved with developing this real-time location tracking demonstration illustrates the speed in which partners within the LoRa Alliance can easily prototype and deploy complete IoT enterprise solutions.  Our goal is to offer an offer an on-ramp for developers to quickly prototype and deploy real IoT and LoRaWAN solutions.”


About myDevices
myDevices, an IoT solutions company, is the creator of Cayenne, the world’s first drag-and-drop IoT Project Builder, which enables customers to bring their IoT projects from prototype to mass production. The company also hosts a vibrant online community of IoT developers where users collaborate and share information. myDevices’ connectivity and device-agnostic technology empowers engineers and enterprise partners to easily develop and deploy IoT solutions into their existing infrastructure and business. myDevices is headquartered in Los Angeles, CA. For more information, please visit

Media contact:
Jake White

About Senet, Inc.
Senet, a contributing member of the LoRa Alliance™, is the first and only public provider in North America of low-power, wide-area networks (LPWANs) with its class-leading LoRa modulation for IoT/M2M applications. LPWANs enable value-driven solutions that can unlock immediate ROI by enabling devices to connect over very long ranges (approximately 15 miles) while delivering very long battery power life (approximately 10 years) for an extremely low total cost of ownership. For applications that require low cost, low power, and long range, the secure Senet network has distinct advantages over cellular, Wi-Fi, and other emerging connectivity technologies for the IoT market. For additional information, visit:

Media contact:
Stacy Grisinger
Vice President
Elevate Communications

Senet contact:
Ken Lynch
Director of Marketing
Senet, Inc.

About STMicroelectronics
ST is a global semiconductor leader delivering intelligent and energy-efficient products and solutions that power the electronics at the heart of everyday life. ST’s products are found everywhere today, and together with our customers, we are enabling smarter driving and smarter factories, cities and homes, along with the next generation of mobile and Internet of Things devices. By getting more from technology to get more from life, ST stands for life.augmented. In 2015, the Company’s net revenues were $6.90 billion, serving more than 100,000 customers worldwide. Further information can be found at

Media Contact:
Michael Markowitz

About LoRa Alliance
The LoRa Alliance™ is an open, non-profit association that has grown to more than 330 members since its inception in March 2015, becoming one of the largest and fastest growing alliances in the technology sector. Its members are closely collaborating and sharing their experience to promote the LoRaWAN protocol as the leading open global standard for secure, carrier-grade IoT LPWA connectivity. With the technical flexibility to address multiple IoT applications, both static and mobile, and a certification program to guarantee interoperability, the LoRaWAN is already being deployed by major mobile network operators and is anticipated to widely expand in 2017.

About LoRaWAN
The technology utilized in a LoRaWAN™ network is designed to connect low-cost, battery-operated sensors over long distances in harsh environments that were previously too challenging or cost prohibitive to connect. With its unique penetration capability, a LoRaWAN gateway deployed on a building or tower can connect to sensors more than 10 miles away or to water meters deployed underground or in basements. The LoRaWAN protocol offers unique and unequaled benefits in terms of bi-directionality, security, mobility and accurate localization that are not addressed by other LPWAN technologies. These benefits will enable the diverse use cases and business models that will enable deployments of large scale LPWAN IoT networks globally.