Senet Announces Will Yapp as Vice President, Business Development

PORTSMOUTH, N.H., April 12, 2016 /PRNewswire/ — Senet, the only public provider of Low Power Wide Area networks using the industry standard LoRa modulation for IoT applications, today announced the addition of Will Yapp to the executive management team.  Will brings over 25 years experience in high-tech Sales & Business Development to the team.  He has built and grown Sales and Business Development teams, both in the US and internationally, and has a proven track record of driving revenue, profitability and large scale solution-led deals, both directly and through strategic partners.

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Many of those deals led to acquisitions of companies he previously worked for.  Prior to joining Senet, Yapp held leadership positions with industry-related technology companies – Constant Contact (acquired by Endurance International Group) as Vice President Business Development, Aepona (acquired by Intel Corporation) as Senior Vice President Sales & Business Development and for LiveWire Mobile (acquired by OnMobile Live ) as Vice President of Sales.

Yapp received his Bachelor of Science degree from the University of Massachusetts, Amherst.

“The IoT space is exploding especially in the area of B2B applications across a wide range of verticals, many of which will require low power, cost effective networks to deliver those applications.  When I looked at the space and who was providing the capabilities necessary to deliver such networks at scale and with reliability, Senet’s technology, experience and clear leadership position in North America really made this an easy decision,” said Yapp.

Senet, Inc. CEO George Dannecker stated, “We have now proven we can build low power wide area networks to support many IoT applications and verticals and now need to drive growth of applications using the network and grow the number of partners that will be critical to delivering these applications going forward.  Adding a proven Business Development leader like Will is crucial to executing on our strategy and we are thrilled that he has chosen to join the Senet team.”

About Senet, Inc.
Senet is a company highly experienced in delivering reliable Low Power Wide Area (LPWA) networks and a simplified IoT connectivity platform which can radically reduce the time required to bring applications to the market. Founded in 2009 and based in New Hampshire, USA, Senet works with the open-standards architecture of the global LoRa Alliance enabling its customers to take advantage of best-of-breed solutions throughout the IoT application delivery stack. Senet is committed to providing the best solutions and the best support for LPWA applications. For more info:

©2016 Senet, Inc.  All rights reserved. Information subject to change without notice. Senet assumes no liability for errors that may appear in this document.

Media Contact:

Steve Ball
Senet, Inc.
1000 Market St.
Portsmouth, NH 03801

SOURCE Senet, Inc.

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