Senet and Woodstream Partner to Deliver the Future of Smart Pest Control

Portsmouth, NH and Lancaster, PA – July 10, 2019 Senet, Inc., a leading provider of cloud-based software and services platforms to enable global connectivity and network build-out for the Internet of Things (IoT), today announced a technology and go-to-market partnership with Woodstream Corporation, a leading manufacturer and marketer of branded pest control and lawn & garden products.

Leveraging Senet’s Network-as-a-Service (NaaS) connectivity and device management services, Woodstream is enhancing its next-generation Victor® brand rodent control platform. By combining cutting-edge technology in its wirelessly connected VLINK rodent trap with Senet’s Low Power Wide Area Network services, professional pest controllers servicing a variety of markets such as healthcare, food processing, agriculture, and education will be able to monitor their rodent control program from anywhere—in real-time. Easy web and mobile application pairing, multi-year trap battery life and real-time alerts provide enhanced visibility and reduce cost for indoor and outdoor rodent control programs.

“Our strategic collaboration with Senet is enabling our customers to quickly and seamlessly deploy new connected pest control solutions to protect their facilities and goods from rodent contamination, disease and damage,” said Ashley Brown, Sr. Marketing Manager for Victor. “Senet’s network deployment model and robust network management features uniquely allow Woodstream to rapidly deploy to our customer base, enabling a new level of visibility, quality and service.”

Woodstream recently conducted a series of tests of the new VLINK connected rodent control solution with a variety of customers in different industries. During the pilot program, dozens of network-connected VLINK mouse and rat traps were placed in various locations throughout the U.S. with preconfigured LoRaWAN-enabled network gateways. Sensor data was communicated through Senet’s network to the VLINK Cloud.

Beta testers were able to view actionable data for rodent activity via the VLINK app and online portal, including a catch log broken down by floorplan, historical trends, rodent species, etc. Alert notifications were sent to a mobile app only when service was required. The results from the complete coverage solution tests yielded zero false triggers and 100% kill rate.

One VLINK beta tester, an Assistant Superintendent overseeing pest management at a major west coast university, considers the connected VLINK traps “the most cutting-edge trap ever made” and is planning an internal pitch to launch VLINK campus-wide. With traps deployed throughout the campus, the pilot program has proven VLINK traps can reduce time and money spent on pest control. The university typically has at least 100 traditional traps deployed, all of which have to be serviced manually by on-staff techs who also have additional responsibilities beyond rodent control. 

“We are excited to be working with Woodstream to provide secure, low power wide area IoT network connectivity for their leading-edge VLINK pest control applications,” said Bruce Chatterley, CEO at Senet. “The long-range network coverage and extended battery life features of LoRaWAN provide new business opportunities for companies like Woodstream who are instrumenting traditional products and processes to deliver revolutionary results.”

LoRaWAN networks, such as Senet’s Low Power Wide Area Virtual Network (LVN™) are ideal for IoT applications that require dense coverage in difficult to reach places, long end-device battery life, and long-range communication. Further, with Senet’s unique network buildout business models, a network deployed in commercial buildings for a pest management application, can be easily leveraged and expanded to support a wide range of additional smart building and smart city applications with revenue share opportunities available to all solution providers, building owners, and municipality participants.

For more information on Senet’s Low Power Wide Area Virtual Network for Smart Building and Smart City applications, contact


About Senet, Inc.

A Founding and Contributing Member of the LoRa Alliance, Senet is the leader in global Internet of Things (IoT) connectivity used to instrument the physical world and enable businesses to revolutionize their operations. With core values centered around changing the world for the better, Senet is committed to promoting IoT Network and Network Management innovation and supports an open partner ecosystem to ensure that IoT realizes its full potential of delivering economic, environmental, and social improvements. Senet is dedicated to supporting the LoRaWAN protocol as the open global standard for secure, carrier-grade Low Power Wide Area (LPWA) connectivity for IoT solutions across all industries. For additional information, visit


Senet Contact:

Betsey Rogers                                    

BridgeView Marketing                      



About Woodstream

Woodstream is a global manufacturer and marketer of a broad portfolio of branded pest control and lawn & garden products, under brands such as Victor®, Terro®, Perky-Pet®, Havahart®, Safer®, Sweeney’s® and Mosquito Magnet®, among others. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom, and other international markets. For more information, visit

Woodstream Contact:

Boris Bajlovic

Vice President of Marketing – Victor®